Agent: Paul McGivern | Territory: EU/UK
Magic, miracles, ghosts, world leaders; these days it seems there is little left to believe in. Lies outweigh truth and even truth can be dangerous. Raising everyone’s spirits Already Dead – the fourth album from Willy Mason – explores honesty and deception, anonymity in the digital age, good intentions with unexpected consequences, freedom, colonialism, love, god, and purpose because, its storyteller says, now is the time to restore some much-needed faith.
Voyaging across the cracks of a bleak and crumbling landscape, beauty begins to blossom as Already Dead casts new shades of meaning when applied to a society and culture teetering on the edge between reinvention and dissolution. Hope, without promise, develops into its own suspended resolution with ripping album closer ‘Worth It’ and looks towards reaching a definitive destination after the soldiering on of early LPs Carry On (2012) and If the Ocean Gets Rough (2007); “The seed and the sowing/the need and the growing/the hope and the hatred/the faith and the sacred/the thief and the servant/the fazed and the fervent/I Know It’s Worth It”.
After seeing the world on countless tours and supporting independent music communities, Willy’s next move looks to be even greater. “Already Dead captures the feeling of these times and I’m trying to give people encouragement, whatever that may be or look like,” he says. Here lies unquestionable truth; life might be uncertain, but to be Already Dead is just the beginning.